{"id":1789,"date":"2025-06-05T17:10:12","date_gmt":"2025-06-05T15:10:12","guid":{"rendered":"https:\/\/canalregionaltv.md\/?p=1789"},"modified":"2025-06-05T17:10:12","modified_gmt":"2025-06-05T15:10:12","slug":"iute-moldova-la-17-ani-o-poveste-despre-oameni-incredere-si-transformare","status":"publish","type":"post","link":"https:\/\/canalregionaltv.md\/?p=1789","title":{"rendered":"iute Moldova la 17 ani: O poveste despre oameni, \u00eencredere \u0219i transformare"},"content":{"rendered":"

Pe 5 iunie 2025, iute Moldova marcheaz\u0103 17 ani de activitate \u2013 o etap\u0103 semnificativ\u0103 pentru una dintre cele mai inovatoare companii de pe pia\u021ba financiar\u0103 nebancar\u0103 din Republica Moldova. De la primele credite de consum acordate \u00een format tradi\u021bional, p\u00e2n\u0103 la\u00a0 <\/span>transformarea \u00eentr-un lider digital regional, parcursul iute Moldova este o lec\u021bie despre adaptare, curaj, orientare spre client \u0219i mult\u0103 implicare social\u0103. Despre momentele care au contat, inova\u021biile care au schimbat regulile jocului \u0219i despre planurile de viitor am discutat cu Sergiu Sobuleac, CEO iute Moldova.<\/span><\/i><\/b><\/h3>\n

Dle Sergiu Sobuleac, cum a\u021bi descrie iute Moldova \u00een momentul actual \u2013 ce reprezint\u0103 compania azi, dincolo de servicii financiare? <\/span><\/i><\/b><\/p>\n

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iute Moldova <\/span><\/i><\/b>este parte a unui Fintech Interna\u021bional \u2013 Iute Group<\/b> \u2013 ce deserve\u0219te peste 900 mii clien\u021bi \u00een 4 \u021b\u0103ri europene. \u00cen prezent suntem o prezen\u021b\u0103 consolidat\u0103, situ\u00e2ndu-ne \u00een TOP 3 pe pia\u021ba serviciilor financiare nebancare din Republica Moldova. Am crescut constant \u00een ace\u0219ti ani \u2013 de la credite nebancare oferite \u00een format tradi\u021bional, la credite de consum 100% online, op\u021biuni de plat\u0103 \u00een rate la peste 1000 de parteneri \u00een toat\u0103 \u021bara, intermediere \u00een asigur\u0103ri \u0219i solu\u021bii integrate pentru clien\u021bi \u0219i parteneri. Am reu\u0219it prin investi\u021bii continue \u00een tehnologie \u0219i, mai ales, \u00een oameni.<\/span><\/p>\n

Pentru noi, cre\u0219terea \u00eenseamn\u0103 clien\u021bi mul\u021bumi\u021bi, nu doar cifre mari. Construim rela\u021bii de \u00eencredere, pe termen lung, bazate pe transparen\u021b\u0103, etic\u0103 \u0219i digitalizare.\u00a0Suntem, probabil, singura companie de creditare nebancar\u0103 de pe pia\u021b\u0103 care utilizeaz\u0103 modele statistice \u0219i de prognoz\u0103 a anumitor tendin\u021be, necesit\u0103\u021bi, schimb\u0103ri comportamentale ale clien\u021bilor no\u0219tri, cu scopul de a le oferi solu\u021bii de finan\u021bare personalizate. <\/span><\/p>\n

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Cred c\u0103 este important s\u0103 men\u021bionez c\u0103 iute Moldova<\/i><\/b> se implic\u0103 tot mai mult \u0219i \u00een via\u021ba social\u0103 a comunit\u0103\u021bii, inclusiv prin participare activ\u0103 la educa\u021bia financiar\u0103 a tinerilor.<\/span><\/p>\n<\/blockquote>\n

Despre acest aspect al activit\u0103\u021bii dvs. vom vorbi neap\u0103rat. S\u0103 r\u0103m\u00e2nem pu\u021bin la orientarea spre clien\u021bi pe care a\u021bi men\u021bionat-o. Ce a \u00eensemnat, \u00een termeni concre\u021bi, procesul de digitalizare pentru voi \u0219i pentru clien\u021bii vo\u0219tri \u00een ultimii ani?<\/span><\/i><\/b><\/p>\n

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Afirm cu m\u00e2ndrie c\u0103 iute Moldova<\/i><\/b> a fost prima companie din domeniul financiar nebancar care a lansat o aplica\u021bie mobil\u0103 ce ofer\u0103 clien\u021bilor acces la servicii de creditare 100% online, f\u0103r\u0103 h\u00e2rtii \u0219i f\u0103r\u0103 deplas\u0103ri. Ast\u0103zi Myiute num\u0103r\u0103 peste 400 mii desc\u0103rc\u0103ri \u0219i 100 mii utilizatori activi. Privind spre viitor, vrem s\u0103 dezvolt\u0103m Myiute \u00eentr-o aplica\u021bie complet\u0103 \u2013 prin care clien\u021bii s\u0103 \u00ee\u0219i poat\u0103 gestiona creditele, pl\u0103\u021bile, asigur\u0103rile \u0219i chiar accesa servicii bancare.<\/span><\/p>\n

La iute Moldova<\/i><\/b> am automatizat procesele de onboarding, de aplicare \u0219i aprobare a creditelor, astfel \u00eenc\u00e2t peste 60% dintre creditele oferite pentru procurarea bunurilor \u0219i serviciilor la parteneri \u0219i peste 10% dintre creditele de consum sunt aprobate instant.<\/span><\/p>\n

Acest lucru \u00eenseamn\u0103 c\u0103, clien\u021bii pot beneficia de serviciile noastre f\u0103r\u0103 vreun efort substan\u021bial, f\u0103r\u0103 o ton\u0103 de acte \u0219i f\u0103r\u0103 a se deplasa la oficiile noastre, semn\u00e2nd totul online. Men\u021bionez aici c\u0103, peste 90 la sut\u0103 din contractele de credit sunt ast\u0103zi semnate online, prin intermediul aplica\u021biei mobile Myiute. <\/span><\/p>\n

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\u0218i, ca s\u0103 v\u0103 dau un exemplu, aplicarea pentru un credit de consum este extrem de simpl\u0103: este necesar ca utilizatorul sa descarce aplica\u021bia mobila Myiute de pe Google sau App Store, s\u0103 se autentifice (\u00een cazul in care este deja client iute<\/i><\/b>) sau s\u0103 treac\u0103 procesul de identificare (unul foarte simplu si rapid, doar cu datele din buletin). Apoi, cu ajutorul calculatorului de credit, acesta poate alege suma \u0219i termenul potrivite (p\u00e2n\u0103 la 300 mii lei pentru termene de p\u00e2n\u0103 la 60 luni), transmite cererea \u0219i ob\u021bine aprobarea instant sau \u00een mai pu\u021bin de 10 minute, cu ajutorul unui consilier iute. Iar \u00een cazul pl\u0103\u021bilor \u00een rate la partenerii no\u0219tri, clientul scaneaz\u0103, prin intermediul Myiute, QR-codul iute din magazin \u0219i pl\u0103te\u0219te \u00een tran\u0219e, imediat, direct din aplica\u021bie. <\/span><\/p>\n<\/blockquote>\n

Ce urmeaz\u0103 \u00een zona de inova\u021bie digital\u0103? Preg\u0103ti\u021bi func\u021bionalit\u0103\u021bi noi pentru clien\u021bi?<\/span><\/i><\/b><\/p>\n

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Vom continua s\u0103 automatiz\u0103m procesele pentru a oferi clien\u021bilor o experien\u021b\u0103 c\u00e2t mai simpl\u0103 \u0219i eficient\u0103. Obiectivul nostru este s\u0103 atingem o rat\u0103 de aprobare automatizat\u0103 de 30% pentru creditele de consum, elimin\u00e2nd necesitatea interven\u021biei manuale. \u00cen paralel, extindem gama de produse \u0219i servicii prin intermedierea unor noi solu\u021bii de asigurare, accesibile \u00een aplica\u021bia Myiute. Vom persevera \u00een valorificarea modulele statistice avansate de care dispunem, pentru a personaliza ofertele pentru fiecare client \u00een parte, adapt\u00e2ndu-ne constant la nevoile \u0219i profilul acestora.<\/em> <\/span><\/p>\n<\/blockquote>\n

Cum vede\u021bi rolul inteligen\u021bei artificiale \u00een serviciile financiare pe termen scurt?<\/span><\/i><\/b><\/p>\n

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Inteligen\u021ba artificial\u0103 este deja o realitate \u00een activitatea noastr\u0103 zilnic\u0103, nu o perspectiv\u0103 \u00eendep\u0103rtat\u0103. Implement\u0103m IA strategic, pe mai multe direc\u021bii esen\u021biale. Cea mai semnificativ\u0103 aplicare actual\u0103 se reg\u0103se\u0219te \u00een procesul de analiz\u0103 \u0219i evaluare a situa\u021biei financiare, profilului clien\u021bilor. De\u0219i \u00een aceast\u0103 etap\u0103 men\u021binem o abordare hibrid\u0103 \u2013 combin\u00e2nd algoritmii de IA cu supervizarea uman\u0103 \u0219i opera\u021biuni manuale \u2013 observ\u0103m o evolu\u021bie constant\u0103 c\u0103tre automatizare. Propor\u021bia dintre procesarea automat\u0103 \u0219i cea manual\u0103 se modific\u0103 \u00een favoarea primei, iar rezultatele preliminare ne ofer\u0103 \u00eencrederea c\u0103 vom putea realoca resursele umane c\u0103tre activit\u0103\u021bi cu valoare ad\u0103ugat\u0103 mai mare.<\/span><\/em><\/p>\n

Un al doilea domeniu \u00een care IA demonstreaz\u0103 o eficien\u021b\u0103 remarcabil\u0103 este analiza conversa\u021biilor din Call Center. Tehnologia ne permite s\u0103 evalu\u0103m \u00een timp real calitatea interac\u021biunilor dintre operatori \u0219i clien\u021bi, s\u0103 identific\u0103m rapid punctele slabe \u00een comunicare \u0219i s\u0103 intervenim acolo unde este necesar. Acest proces de monitorizare \u0219i optimizare continu\u0103 contribuie substan\u021bial la cre\u0219terea satisfac\u021biei clien\u021bilor \u0219i la dezvoltarea competen\u021belor echipei noastre.<\/span><\/em><\/p>\n<\/blockquote>\n

Totu\u0219i, care sunt produsele sau serviciile recente de care sunte\u021bi cel mai mul\u021bumit?<\/span><\/i><\/b><\/p>\n

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\u00cen primul r\u00e2nd, a\u0219 men\u021biona intermedierea produselor de asigurare, care sunt extrem de promi\u021b\u0103toare pentru compania noastr\u0103. Investim foarte mult, inclusiv la nivel de Iute Group<\/b>, pentru a spori diapazonul de produse de asigurare oferite clien\u021bilor, at\u00e2t din perspectiva termenelor, c\u00e2t \u0219i a modalit\u0103\u021bilor de plat\u0103. A\u0219 mai men\u021biona aici \u0219i faptul c\u0103 am fost prima companie de microfinan\u021bare care a implementat grile de reducere a ratei dob\u00e2nzii \u00een func\u021bie de termenele de rambursare \u0219i sumei creditului. Ne m\u00e2ndrim cu faptul c\u0103 dispunem \u0219i de un modul statistic \u2013 PD Model (Probability of default model), care structureaz\u0103 clien\u021bii no\u0219tri conform nivelurilor de risc, oferind prognoze care ne permit s\u0103 cream oferte personalizate, adaptate capacit\u0103\u021bii de plat\u0103 a clien\u021bilor. La capitolul pl\u0103\u021bilor \u00een rate la parteneri \u2013 ne-am ambi\u021bionat s\u0103 acces\u0103m acele sectoare ale pie\u021bei care, acum c\u00e2\u021biva ani, nici nu puteau fi asociate acestui tip de v\u00e2nz\u0103ri. Cred c\u0103 vom de\u021bine pionieratul \u0219i aici, dar deocamdat\u0103 nu v\u0103 dau prea multe detalii: toate la timpul potrivit.<\/span><\/em><\/p>\n<\/blockquote>\n

Cum echilibra\u021bi cre\u0219terea companiei cu responsabilitatea fa\u021b\u0103 de clien\u021bi, parteneri \u0219i comunitate?<\/span><\/i><\/b><\/p>\n

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R\u0103spunsul la aceast\u0103 \u00eentrebare este direct propor\u021bional cu semnifica\u021bia no\u021biunii de \u201ea cre\u0219te\u201d pentru fiecare entitate \u00een parte. Pentru unii, ea semnific\u0103 cre\u0219terea profitului, pentru al\u021bii \u2013 extinderea portofoliului etc. Noi, la nivel de grup, am renun\u021bat la prioritatea de a cre\u0219te \u00een termeni absolu\u021bi, cum ar fi veniturile sau profitul, adopt\u00e2nd strategia de a cre\u0219te num\u0103rul de clien\u021bi, care, pe termen lung, va spori capitalizarea companiei.<\/span><\/em><\/p>\n<\/blockquote>\n

\u00centr-o pia\u021b\u0103 financiar\u0103 aglomerat\u0103, ce v\u0103 diferen\u021biaz\u0103 \u00een mod real?<\/span><\/i><\/b><\/p>\n

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Cu siguran\u021b\u0103 \u2013 orientarea noastr\u0103 c\u0103tre client. Intr\u0103m \u00eentr-o competi\u021bie corect\u0103 \u0219i transparent\u0103 chiar \u0219i cu b\u0103ncile tradi\u021bionale, oferind condi\u021bii competitive at\u00e2t la nivel de sume, c\u00e2t \u0219i la pre\u021buri.<\/span><\/em><\/p>\n

Atragem clien\u021bii care valoreaz\u0103 rapiditatea serviciilor \u0219i digitalizarea \u2013 elimin\u0103m birocra\u021bia inutil\u0103 \u0219i livr\u0103m solu\u021bii \u00een timp record. Fiecare client prime\u0219te oferte adaptate nevoilor sale specifice, nu produse standardizate. Aceast\u0103 abordare ne pozi\u021bioneaz\u0103 ca o alternativ\u0103 credibil\u0103 \u0219i modern\u0103 \u00eentr-un sector dominat de birocra\u021bie \u0219i lips\u0103 de flexibilitate.<\/span><\/em><\/p>\n<\/blockquote>\n

Ce \u00ee\u0219i propune iute Moldova pentru urm\u0103torii ani? Care sunt direc\u021biile prioritare?<\/span><\/i><\/b><\/p>\n

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\u00cen perioada urm\u0103toare, iute Moldova se va concentra pe cre\u0219terea num\u0103rului de clien\u021bi activi, care folosesc constant serviciile noastre de creditare \u0219i asigurare. Scopul nostru primordial este dezvoltarea aplica\u021biei Myiute \u00eentr-o aplica\u021bie universal\u0103, o platform\u0103 de management financiar, care va permite clien\u021bilor s\u0103-\u0219i gestioneze creditele, pl\u0103\u021bile \u00een rate la parteneri \u0219i s\u0103 beneficieze de cele mai tari oferte, s\u0103 subscrie diverse tipuri de asigur\u0103ri \u0219i s\u0103 acceseze alte servicii, inclusiv bancare. Aceast\u0103 viziune ne va permite s\u0103 fim mai aproape de client \u0219i s\u0103-i oferim o experien\u021b\u0103 integrat\u0103 \u0219i convenabil\u0103.<\/span><\/em><\/p>\n<\/blockquote>\n

Dup\u0103 cum am consemnat la \u00eenceputul interviului, iute Moldova este una dintre pu\u021binele companii financiare care investesc activ \u00een educa\u021bia financiar\u0103 a tinerilor, care sus\u021bin ini\u021biativele de educa\u021bie antreprenorial\u0103. Ce v-a determinat s\u0103 face\u021bi din asta o direc\u021bie strategic\u0103?<\/span><\/i><\/b><\/p>\n

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Convingerea noastr\u0103 ferm\u0103 este c\u0103, f\u0103r\u0103 un popor educat financiar, \u021bara nu are viitor. Nu ne putem dezvolta ca societate \u0219i nu avem cum s\u0103 atingem un nivel de via\u021b\u0103 decent \u0219i sustenabil. De aceea, am ini\u021biat programul #YouthEconomy powered by iute Moldova \u0219i ne-am implicat activ \u00een Campania Na\u021bional\u0103 \u201eGenera\u021bia Inteligen\u021bei Financiare\u201d, \u00een organizarea taberelor de var\u0103 \u0219i a altor evenimente ale Junior Achievement Moldova, cu care avem un parteneriat strategic. Noi ne raport\u0103m la aceast\u0103 activitate ca la o investi\u021bie sigur\u0103 \u00een viitorul nu doar al afacerii noastre, ci al comunit\u0103\u021bii \u00een general. Ast\u0103zi, tinerii pot \u0219i trebuie s\u0103 dispun\u0103 de cuno\u0219tin\u021be financiare \u0219i antreprenoriale pentru a-\u0219i stabili \u2013 \u00een cuno\u0219tin\u021b\u0103 de cauz\u0103 \u0219i evalu\u00e2ndu-\u0219i obiectiv capacit\u0103\u021bile \u2013 propriul destin. Prin tot ce facem, le oferim nu doar cuno\u0219tin\u021be, ci \u0219i inspira\u021bie, \u00eencredere \u00een puterile proprii \u0219i o baz\u0103 solid\u0103 pentru a se afirma \u00een viitoarea genera\u021bie de antreprenori.<\/span><\/em><\/p>\n<\/blockquote>\n

\u0218i dac\u0103 tot vorbim despre dezvoltarea personal\u0103, ce a\u021bi \u00eenv\u0103\u021bat dvs., ca lider, \u00een ace\u0219ti ani \u00een care a\u021bi condus iute Moldova prin schimb\u0103ri majore?<\/span><\/i><\/b><\/p>\n

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Nu \u0219tiu dac\u0103 am \u00eenv\u0103\u021bat ceva absolut inedit, dar, cu siguran\u021b\u0103, mi-am reconfirmat ceea ce am acumulat pe parcursul experien\u021bei mele anterioare. \u0218i anume c\u0103 orice schimbare poate fi uneori dureroas\u0103, dar este necesar\u0103. Tr\u0103im \u00eentr-o lume at\u00e2t de dinamic\u0103, \u00eenc\u00e2t rigiditatea \u0219i neacceptarea iminen\u021bei schimb\u0103rilor pot fi fatale pentru orice afacere. Vede\u021bi ce s-a \u00eent\u00e2mplat cu Nokia, care nu a acceptat ideea c\u0103 un telefon poate fi opera\u021bional \u0219i f\u0103r\u0103 a avea butoane\u2026 Uneori, \u201ea renun\u021ba la butoane\u201d \u00eenseamn\u0103, de fapt, a deschide o u\u0219\u0103 spre viitor. Trebuie s\u0103 \u00eenv\u0103\u021b\u0103m s\u0103 ne adapt\u0103m unor realit\u0103\u021bi volatile \u0219i s\u0103 ie\u0219im periodic din zona de confort pentru a face fa\u021b\u0103 unei pie\u021be extrem de concuren\u021biale. Ast\u0103zi, schimbarea este singura constant\u0103 pe care ne putem baza.<\/span><\/em><\/p>\n<\/blockquote>\n

Ce crede\u021bi despre rolul echipei \u00eentr-o companie de succes, ce o motiveaz\u0103 \u0219i \u00een ce m\u0103sur\u0103 exist\u0103 un liant comun al oamenilor la iute Moldova?<\/span><\/i><\/b><\/p>\n

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Tarmo Sild, ac\u021bionarul nostru, spune c\u0103 o companie este de succes numai dac\u0103 are o echip\u0103 cu o mentalitate de c\u00e2\u0219tig\u0103tor. De altfel, unul dintre cele mai importante roluri ale mele este de a construi o echip\u0103 care g\u00e2nde\u0219te proactiv \u0219i accept\u0103 firesc schimbarea. F\u0103r\u0103 coeziunea echipei, nicio companie nu poate s\u0103 se mi\u0219te spre viitor, s\u0103 fac\u0103 fa\u021b\u0103 concuren\u021bei. \u00cen cel mai bun caz, ea stagneaz\u0103 \u00eentr-un prezent relativ stabil, dar pe termen lung este condamnat\u0103 la e\u0219ec. Rolul echipei e crucial \u0219i ea se alimenteaz\u0103 din sus\u021binerea \u0219i motivarea reciproc\u0103. Fie c\u0103 e vorba de fi\u0219a de post \u0219i viziuni de dezvoltare a companiei, fie c\u0103 e vorba de teambuildinguri.<\/span><\/em><\/p>\n<\/blockquote>\n

Ce le dori\u021bi colegilor \u0219i clien\u021bilor dvs. cu ocazia anivers\u0103rii iute Moldova?<\/span><\/i><\/b><\/p>\n

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Mul\u021bumesc din inim\u0103 \u00eentregii echipe pentru anii \u00een care lucr\u0103m \u00eempreun\u0103, pentru faptul c\u0103 au acceptat schimb\u0103rile care, evident, nu \u00eentotdeauna au fost confortabile, dar mereu necesare. Le doresc tuturor colegilor mei mult succes \u0219i curaj. Zic \u201ecuraj\u201d pentru c\u0103 frica de a face ceva nou, de multe ori, omoar\u0103 din start ideile frumoase. Celor peste 600 mii de clien\u021bi ai \u00a0<\/span>iute Moldova<\/b> le mul\u021bumesc pentru \u00eencredere \u0219i le doresc prosperitate. Pe cei care \u00eenc\u0103 nu sunt clien\u021bii no\u0219tri, \u0219i \u00eei \u00eencurajez s\u0103 testeze serviciile iute \u2013 ast\u0103zi extrem de prietenoase \u0219i diverse. S\u0103 se lase pl\u0103cut surprin\u0219i de modul \u00een care am avansat \u00een beneficiul lor!<\/em> <\/span><\/p>\n<\/blockquote>\n

V\u0103 mul\u021bumesc \u0219i la mul\u021bi ani, iute Moldova!<\/span><\/i><\/b><\/p>\n

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Despre iute Moldova<\/i>:<\/span><\/b> Compania iute Moldova<\/i><\/b> este parte a iute Group<\/i><\/b>, companie Fintech Estonian\u0103, prezent\u0103 \u00een patru \u021b\u0103ri europene: Moldova, Albania, Macedonia \u0219i Bulgaria. iute Moldova<\/i><\/b>, cea mai rapid\u0103 institu\u021bie de creditare nebancar\u0103 din Republica Moldova, este prima companie de microfinan\u021bare ce pune la dispozi\u021bia clien\u021bilor o re\u021bea de bancomate cardless, precum \u0219i posibilitatea de asigurare a creditelor \u00een caz de accident. Strategia reputa\u021bional\u0103 \u0219i de suport clien\u021bi iute Moldova<\/i><\/b> a fost \u0219i r\u0103m\u00e2ne a fi concentrat\u0103 pe digitalizarea tuturor serviciilor oferite, cea mai rapid\u0103 metod\u0103 de creditare \u00een condi\u021bii personalizate fiind aplica\u021bia mobil\u0103\u00a0<\/span><\/p>\n

Articolul iute Moldova la 17 ani: O poveste despre oameni, \u00eencredere \u0219i transformare<\/a> apare prima dat\u0103 \u00een NordNews<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Pe 5 iunie 2025, iute Moldova marcheaz\u0103 17 ani de activitate \u2013 o etap\u0103 semnificativ\u0103 pentru una dintre cele mai inovatoare companii de pe pia\u021ba […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1789","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\niute Moldova la 17 ani: O poveste despre oameni, \u00eencredere \u0219i transformare - Canal Regional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canalregionaltv.md\/?p=1789\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iute Moldova la 17 ani: O poveste despre oameni, \u00eencredere \u0219i transformare - 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