Adrian Posteuc\u0103 a subliniat c\u0103 esen\u021ba jurnalismului r\u0103m\u00e2ne aceea\u0219i, indiferent de tehnologiile folosite: prezentarea corect\u0103 a informa\u021biei \u0219i construirea de pove\u0219ti relevante pentru public. \u00cen opinia sa, schimb\u0103rile majore \u021bin mai degrab\u0103 de modul \u00een care oamenii consum\u0103 informa\u021bia dec\u00e2t de con\u021binutul \u00een sine. El a atras aten\u021bia c\u0103 media traverseaz\u0103 o schimbare de structur\u0103, \u00een care consumul de informa\u021bie s-a mutat de la televiziune c\u0103tre platforme digitale \u0219i re\u021bele sociale. Ast\u0103zi, publicul nu mai func\u021bioneaz\u0103 \u00een jurul audien\u021belor tradi\u021bionale, ci \u00een jurul comunit\u0103\u021bilor online, iar acest lucru schimb\u0103 modul \u00een care este produs \u0219i livrat con\u021binutul.<\/p>\n
\n\u201eTrebuie s\u0103 \u00een\u021belegem c\u0103 nu mai vorbim doar despre audien\u021be, ci despre comunit\u0103\u021bi. Conteaz\u0103 foarte mult cum reu\u0219im s\u0103 ajungem la oameni \u0219i s\u0103 le capt\u0103m aten\u021bia din primele secunde\u201d<\/em>, a declarat Adrian Posteuc\u0103.<\/p>\n<\/blockquote>\n
El a mai men\u021bionat c\u0103 jurnalismul actual trebuie adaptat pentru mai multe platforme, deoarece fiecare canal de distribu\u021bie are propriile reguli \u0219i propriul public. Astfel, aceea\u0219i informa\u021bie trebuie prezentat\u0103 diferit pe re\u021bele precum TikTok sau Instagram, comparativ cu un site de \u0219tiri sau un buletin informativ clasic.<\/p>\n
\u00cen acest context, expertul a spus c\u0103 rolul jurnalistului se transform\u0103, acesta ajung\u00e2nd s\u0103 gestioneze con\u021binutul mai mult ca un \u201eregizor\u201d, care adapteaz\u0103 materialele \u00een func\u021bie de format \u0219i de public.<\/p>\n
\n\u201eAI nu ne ia locul. Este un instrument care ne ajut\u0103 s\u0103 lucr\u0103m mai rapid \u0219i mai eficient, dar deciziile editoriale r\u0103m\u00e2n \u00een continuare la oameni\u201d,<\/em> a precizat el.<\/p>\n<\/blockquote>\n
Un alt subiect abordat a fost \u00eencrederea publicului \u00een pres\u0103. Adrian Posteuc\u0103 a subliniat c\u0103, \u00eentr-un spa\u021biu informa\u021bional tot mai aglomerat, verificarea informa\u021biilor \u0219i transparen\u021ba editorial\u0103 devin esen\u021biale. El a men\u021bionat c\u0103 este important ca publicul s\u0103 \u0219tie c\u00e2nd \u0219i cum sunt folosite instrumentele de inteligen\u021b\u0103 artificial\u0103 \u00een procesul de produc\u021bie media.<\/p>\n
\u00cen cadrul prezent\u0103rii, au fost men\u021bionate \u0219i exemple de instrumente de inteligen\u021b\u0103 artificial\u0103 utilizate \u00een produc\u021bia de con\u021binut, care pot simplifica munca redac\u021bional\u0103.<\/p>\n
Articolul Adrian Posteuc\u0103: inteligen\u021ba artificial\u0103 nu va \u00eenlocui jurnalismul<\/a> apare prima dat\u0103 \u00een NordNews<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"
Inteligen\u021ba artificial\u0103 nu va \u00eenlocui jurnalismul, este concluzia transmis\u0103 de expertul \u00een noile tehnologii, Adrian Posteuc\u0103, la Conferin\u021ba de Media Production din cadrul Festivalului Industriilor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3245","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
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