{"id":3534,"date":"2026-08-09T17:02:42","date_gmt":"2026-08-09T15:02:42","guid":{"rendered":"https:\/\/canalregionaltv.md\/?p=3534"},"modified":"2026-08-09T17:02:42","modified_gmt":"2026-08-09T15:02:42","slug":"moldovenii-beau-tot-mai-multa-cafea-consumul-a-depasit-200-de-cesti-anual-pentru-fiecare-adult","status":"publish","type":"post","link":"https:\/\/canalregionaltv.md\/?p=3534","title":{"rendered":"Moldovenii beau tot mai mult\u0103 cafea. Consumul a dep\u0103\u0219it 200 de ce\u0219ti anual pentru fiecare adult"},"content":{"rendered":"

Republica Moldova \u00ee\u0219i schimb\u0103 treptat obiceiurile de consum, iar cafeaua ocup\u0103 un loc tot mai important \u00een via\u021ba de zi cu zi. \u00cen primul trimestru al anului 2026, consumul anualizat de cafea boabe \u0219i m\u0103cinat\u0103 a dep\u0103\u0219it pragul de 200 de ce\u0219ti pentru fiecare adult<\/strong>, potrivit unei analize realizate de economistul Veaceslav Ioni\u021b\u0103, scrie bani.md.<\/a><\/h3>\n

Datele indic\u0103 o cre\u0219tere semnificativ\u0103 a popularit\u0103\u021bii cafelei \u00een ultimii ani. Economistul estimeaz\u0103 c\u0103, dac\u0103 ritmul actual se va men\u021bine, p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2026 consumul ar putea ajunge la peste 210 ce\u0219ti pentru fiecare adult.<\/p>\n

Cre\u0219terea este vizibil\u0103 mai ales dac\u0103 este comparat\u0103 cu perioadele anterioare. \u00cen 2020, consumul anualizat era de aproximativ 99 de ce\u0219ti per adult, iar \u00een 2015 se situa la doar 41 de ce\u0219ti. Astfel, \u00een aproximativ un deceniu, consumul de cafea boabe \u0219i m\u0103cinat\u0103 s-a multiplicat de aproape cinci ori.<\/p>\n

Schimbarea devine \u0219i mai evident\u0103 dac\u0103 este analizat\u0103 pe o perioad\u0103 mai lung\u0103. \u00cen anul 2000, potrivit estim\u0103rilor lui Veaceslav Ioni\u021b\u0103, consumul de cafea boabe \u0219i m\u0103cinat\u0103 era echivalentul unei singure ce\u0219ti pe an pentru fiecare adult.<\/p>\n

\u00cen 25 de ani, cafeaua a trecut, prin urmare, de la un produs consumat relativ rar la unul prezent \u00een rutina zilnic\u0103 a unei p\u0103r\u021bi tot mai mari a popula\u021biei.<\/p>\n

\u201ePre\u021bul cre\u0219te, dar moldovenii beau tot mai mult\u0103 cafea\u201d, constat\u0103 Veaceslav Ioni\u021b\u0103. \u00cen opinia economistului, evolu\u021bia nu indic\u0103 doar o cre\u0219tere a consumului unui produs alimentar, ci reflect\u0103 \u0219i o transformare a comportamentului \u0219i a obiceiurilor de consum.<\/p>\n

Expansiunea consumului are loc \u00een pofida major\u0103rii considerabile a pre\u021burilor la cafeaua importat\u0103. \u00cen 2024, pre\u021bul mediu de import era de aproximativ 9 dolari pentru un kilogram. \u00cen trimestrul al treilea din 2025, acesta a ajuns la 13,56 dolari pentru un kilogram.<\/p>\n

\u00cen anumite perioade, cre\u0219terea anual\u0103 a pre\u021bului a fost de aproape 50%. \u00cen primele trei luni ale anului 2026, pre\u021bul mediu de import a crescut cu aproximativ 37% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului precedent, una dintre cele mai importante major\u0103ri \u00eenregistrate \u00een ultimii 25 de ani.<\/p>\n

Cu toate acestea, scumpirea cafelei nu pare s\u0103 fi redus semnificativ apetitul consumatorilor din Republica Moldova. Cererea continu\u0103 s\u0103 creasc\u0103, ceea ce sugereaz\u0103 c\u0103 pentru tot mai mul\u021bi oameni cafeaua a devenit un produs de consum curent, pentru care sunt dispu\u0219i s\u0103 aloce bani chiar \u0219i \u00een condi\u021biile unor pre\u021buri mai mari.<\/p>\n

Chiar dac\u0103 ritmul de cre\u0219tere este accelerat, Republica Moldova se afl\u0103 \u00eenc\u0103 sub media mondial\u0103. Consumul global este estimat la aproximativ 290 de ce\u0219ti de cafea pe an pentru fiecare adult.<\/p>\n

Dac\u0103 evolu\u021bia din ultimii ani se va men\u021bine, Moldova ar putea ajunge \u00een urm\u0103torii ani la acest nivel. Totu\u0219i, diferen\u021ba fa\u021b\u0103 de \u021b\u0103rile europene cu o tradi\u021bie puternic\u0103 a consumului de cafea r\u0103m\u00e2ne considerabil\u0103.<\/p>\n

\u00cen unele state europene, consumul anual dep\u0103\u0219e\u0219te 1.000 de ce\u0219ti pentru fiecare adult, ceea ce \u00eenseamn\u0103 de c\u00e2teva ori mai mult dec\u00e2t nivelul \u00eenregistrat \u00een prezent \u00een Republica Moldova.<\/p>\n

Veaceslav Ioni\u021b\u0103 leag\u0103 cre\u0219terea consumului de mai mul\u021bi factori. Unul dintre ace\u0219tia este influen\u021ba diasporei. Moldovenii care au locuit \u0219i au muncit \u00een \u021b\u0103ri precum Italia, Portugalia, Fran\u021ba sau Germania au revenit acas\u0103 nu doar cu venituri \u0219i experien\u021b\u0103 profesional\u0103, ci \u0219i cu obiceiuri de consum formate \u00een societ\u0103\u021bile \u00een care au tr\u0103it.<\/p>\n

Cafeaua este unul dintre aceste obiceiuri.<\/p>\n

\u00cen paralel, pia\u021ba local\u0103 s-a schimbat. \u00cen Republica Moldova au ap\u0103rut tot mai multe cafenele, localuri specializate \u0219i pr\u0103jitorii locale, iar consumul de cafea a devenit parte a vie\u021bii sociale.<\/p>\n

Cafeaua nu mai este asociat\u0103 exclusiv cu ritualul de diminea\u021b\u0103 de acas\u0103. Pentru mul\u021bi consumatori, aceasta a devenit o b\u0103utur\u0103 consumat\u0103 la serviciu, \u00een timpul \u00eent\u00e2lnirilor, \u00eentr-o cafenea, la benzin\u0103rie sau \u00een drum spre munc\u0103.<\/p>\n

Un alt factor este accesul mai larg la aparate de preparare a cafelei. Espresoarele au devenit tot mai prezente \u00een gospod\u0103rii, iar consumatorii au la dispozi\u021bie o varietate mai mare de boabe \u0219i tipuri de cafea dec\u00e2t \u00een urm\u0103 cu un deceniu.<\/p>\n

Datele analizate de economist se refer\u0103 exclusiv la cafeaua boabe \u0219i m\u0103cinat\u0103. \u00cen calcul nu sunt incluse cafeaua solubil\u0103 \u0219i b\u0103uturile sau preparatele pe baz\u0103 de cafea.<\/p>\n

Prin urmare, volumul real al consumului de cafea din Republica Moldova ar putea fi mai mare dec\u00e2t indic\u0103 statisticile utilizate \u00een analiz\u0103.<\/p>\n

Cre\u0219terea spectaculoas\u0103 din ultimele dou\u0103 decenii arat\u0103 c\u00e2t de mult s-a schimbat rela\u021bia moldovenilor cu aceast\u0103 b\u0103utur\u0103. Dac\u0103 \u00een anul 2000 consumul anual era estimat la o singur\u0103 cea\u0219c\u0103 de cafea boabe sau m\u0103cinat\u0103 pentru fiecare adult, \u00een 2026 cifra a trecut de 200.<\/p>\n

\n

\u201eMoldova a descoperit cafeaua \u0219i se pare c\u0103 nu mai vrea s\u0103 renun\u021be la ea\u201d,<\/em> concluzioneaz\u0103 Veaceslav Ioni\u021b\u0103.<\/p>\n<\/blockquote>\n

Dac\u0103 ritmul de cre\u0219tere se va men\u021bine, pragul de 300 de ce\u0219ti de cafea pe an pentru fiecare adult ar putea fi atins \u00een urm\u0103torii ani, apropiind Republica Moldova de media mondial\u0103 \u0219i confirm\u00e2nd transformarea cafelei dintr-un produs consumat ocazional \u00eentr-un element tot mai prezent \u00een via\u021ba cotidian\u0103.<\/p>\n

Articolul Moldovenii beau tot mai mult\u0103 cafea. Consumul a dep\u0103\u0219it 200 de ce\u0219ti anual pentru fiecare adult<\/a> apare prima dat\u0103 \u00een NordNews<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Republica Moldova \u00ee\u0219i schimb\u0103 treptat obiceiurile de consum, iar cafeaua ocup\u0103 un loc tot mai important \u00een via\u021ba de zi cu zi. \u00cen primul trimestru […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3534","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nMoldovenii beau tot mai mult\u0103 cafea. 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