{"id":3738,"date":"2026-09-19T17:02:28","date_gmt":"2026-09-19T15:02:28","guid":{"rendered":"https:\/\/canalregionaltv.md\/?p=3738"},"modified":"2026-09-19T17:02:28","modified_gmt":"2026-09-19T15:02:28","slug":"foto-de-la-lansare-la-extindere-meltin-factory-investeste-peste-1-milion-de-eur-in-moldova","status":"publish","type":"post","link":"https:\/\/canalregionaltv.md\/?p=3738","title":{"rendered":"FOTO\u00a0De la lansare la extindere: Meltin Factory investe\u0219te peste 1 milion de EUR \u00een Moldova"},"content":{"rendered":"

Meltin Factory, produc\u0103tor de gust\u0103ri congelate pe baz\u0103 de fructe, \u00ee\u0219i extinde activitatea \u00een Republica Moldova. P\u00e2n\u0103 \u00een prezent, compania a investit aproape 800.000 EUR \u00een dezvoltarea unit\u0103\u021bii sale de produc\u021bie \u0219i inten\u021bioneaz\u0103 s\u0103 investeasc\u0103 \u00eenc\u0103 200.000\u2013300.000 EUR pentru finalizarea liniei de produc\u021bie \u0219i cre\u0219terea capacit\u0103\u021bii. Investi\u021bia total\u0103 este estimat\u0103 s\u0103 ajung\u0103 la aproximativ 1,0\u20131,1 milioane EUR \u00een mai pu\u021bin de un an. Fabrica are \u00een prezent aproape 40 de angaja\u021bi, iar de la \u00eenceperea activit\u0103\u021bii au fost deja v\u00e2ndute aproximativ 500.000 de unit\u0103\u021bi de produs.<\/strong><\/p>\n

Fondat\u0103 de Kevin Wiessler \u0219i Nicolas Dimitrescu, doi antreprenori francezi, Meltin Factory dezvolt\u0103 \u0219i produce, \u00een Republica Moldova, produse alimentare pentru propriile branduri, precum \u0219i pentru m\u0103rci private \u0219i parteneriate de co-dezvoltare.<\/p>\n

Dup\u0103 lansarea produselor \u0219i ob\u021binerea primelor rezultate pe pia\u021ba francez\u0103, compania trece acum la urm\u0103toarea etap\u0103 de dezvoltare: cre\u0219terea capacit\u0103\u021bii de produc\u021bie, intrarea pe pia\u021ba de retail din Republica Moldova \u0219i extinderea pe noi pie\u021be interna\u021bionale.<\/p>\n

De la o unitate neutilizat\u0103 la o fabric\u0103 orientat\u0103 spre export<\/strong><\/h2>\n

Meltin Factory \u0219i-a extins rapid activitatea de produc\u021bie. Dup\u0103 identificarea unei loca\u021bii potrivite \u0219i preluarea unei entit\u0103\u021bi juridice, compania a \u00eenceput lucr\u0103ri ample de renovare \u0219i adaptare a spa\u021biilor.<\/p>\n

Loca\u021bia de tip brownfield identificat\u0103, care nu fusese utilizat\u0103 de peste opt ani, este \u00een prezent reconfigurat\u0103 \u0219i adaptat\u0103 de companie pentru a respecta cerin\u021bele de s\u0103n\u0103tate, siguran\u021b\u0103, mediu \u0219i opera\u021bionale aplicabile produc\u021biei alimentare.<\/p>\n

O parte semnificativ\u0103 a investi\u021biei a r\u0103mas \u00een economia local\u0103. Potrivit companiei, aproximativ jum\u0103tate din fondurile investite p\u00e2n\u0103 acum au fost alocate lucr\u0103rilor de renovare realizate de companii din Republica Moldova. Meltin Factory utilizeaz\u0103, de asemenea, servicii locale de contabilitate, juridice, de design \u0219i altele.<\/p>\n

\n

\u201eP\u00e2n\u0103 acum, am investit aproape 800.000 EUR \u0219i mai avem nevoie de aproximativ 200.000\u2013300.000 EUR pentru a finaliza linia de produc\u021bie \u0219i a ne cre\u0219te capacitatea. Cred c\u0103 investi\u021bia total\u0103 va ajunge la aproximativ 1,0\u20131,1 milioane EUR, totul \u00een mai pu\u021bin de un an,\u201d<\/em> spune Kevin Wiessler, cofondator Meltin Factory.<\/p>\n<\/blockquote>\n

Impactul economic al proiectului dep\u0103\u0219e\u0219te astfel investi\u021bia direct\u0103 \u00een fabric\u0103. Aproape 40 de persoane lucreaz\u0103 \u00een prezent \u00een unitatea de produc\u021bie, iar proiectul a generat, de asemenea, activitate economic\u0103 pentru companii locale de construc\u021bii \u0219i furnizori de servicii profesionale.<\/p>\n

\"\"<\/p>\n

Dou\u0103 branduri dezvoltate \u0219i produse \u00een Moldova<\/strong><\/h2>\n

Meltin Factory este specializat\u0103 \u00een dezvoltarea \u0219i producerea gust\u0103rilor congelate pe baz\u0103 de fructe. Dou\u0103 branduri proprii \u2014 NUBO<\/a> \u0219i KIZZ<\/a> \u2014 au fost dezvoltate \u00een cadrul unit\u0103\u021bii companiei din Chi\u0219in\u0103u.<\/p>\n

NUBO ofer\u0103 fructe congelate acoperite cu diferite tipuri de ciocolat\u0103, \u00een timp ce KIZZ se concentreaz\u0103 pe fructe congelate cu un \u00eenveli\u0219 crocant \u0219i acri\u0219or. Potrivit companiei, produsele ambelor branduri sunt dezvoltate, fabricate \u0219i ambalate \u00een Republica Moldova.<\/p>\n

Protejarea propriet\u0103\u021bii intelectuale a companiei a fost una dintre priorit\u0103\u021bile sale \u00eenc\u0103 de la \u00eenceput. Unul dintre primii pa\u0219i ai Meltin Factory, dup\u0103 stabilirea activit\u0103\u021bii, a fost \u00eenregistrarea m\u0103rcii \u00een Republica Moldova la Agen\u021bia de Stat pentru Proprietatea Intelectual\u0103 (AGEPI), asigur\u00e2nd astfel protec\u021bia juridic\u0103 a brandului \u00een contextul preg\u0103tirii companiei pentru accesarea pie\u021belor interna\u021bionale.<\/p>\n

Compania poate fabrica produse at\u00e2t sub propriile branduri, c\u00e2t \u0219i produse sub marc\u0103 privat\u0103 pentru retaileri sau concepte dezvoltate \u00een comun cu partenerii comerciali.<\/p>\n

Meltin Factory lucreaz\u0103 cu diferite tipuri de fructe, inclusiv zmeur\u0103, struguri, afine, mango, banane \u0219i ananas, \u0219i dezvolt\u0103 formate pentru retail, industria alimentar\u0103 \u0219i sectorul HoReCa.<\/p>\n

Primele rezultate comerciale au ap\u0103rut rapid. Potrivit cofondatorului companiei, Meltin Factory a v\u00e2ndut deja aproape 500.000 de pahare de produs.<\/p>\n

\"\"<\/p>\n

Fran\u021ba, prima pia\u021b\u0103, urmat\u0103 de extinderea interna\u021bional\u0103<\/strong><\/h2>\n

Exporturile au reprezentat o prioritate pentru Meltin Factory \u00eenc\u0103 de la \u00eenceput, Fran\u021ba fiind selectat\u0103 drept prima pia\u021b\u0103 datorit\u0103 experien\u021bei fondatorilor \u0219i rela\u021biilor deja stabilite cu distribuitorii locali.<\/p>\n

\n

\u201eSuntem francezi, cunoa\u0219tem pia\u021ba francez\u0103 \u0219i avem rela\u021bii solide cu distribuitorii de acolo. A fost cea mai practic\u0103 modalitate de a lansa activitatea, de a ob\u021bine primii clien\u021bi, de a \u00eencepe s\u0103 gener\u0103m venituri \u0219i de a pune \u00een func\u021biune procesul de produc\u021bie,\u201d<\/em> explic\u0103 Kevin Wiessler.<\/p>\n<\/blockquote>\n

\u00cen urma acestei valid\u0103ri ini\u021biale pe pia\u021b\u0103, compania a intrat \u00een ceea ce cofondatorul s\u0103u descrie drept \u201ea doua etap\u0103 \u2014 extinderea\u201d, care include \u0219i pia\u021ba din Republica Moldova, retaileri precum Linella, c\u0103tre care fabrica livreaz\u0103 produse chiar \u00een perioada \u00een care este publicat acest articol, precum \u0219i al\u021bi retaileri care urmeaz\u0103 s\u0103 fie ad\u0103uga\u021bi.<\/p>\n

La nivel interna\u021bional, compania avanseaz\u0103 discu\u021biile \u0219i parteneriatele pe mai multe pie\u021be. Cooperarea cu retaileri din Austria este preconizat\u0103 s\u0103 \u00eenceap\u0103 \u00een toamna anului 2026, iar compania exploreaz\u0103, de asemenea, oportunit\u0103\u021bi \u00een Regatul Unit, pie\u021bele nordice, Rom\u00e2nia, Germania \u0219i Hong Kong, at\u00e2t pentru produsele sub brand propriu, c\u00e2t \u0219i pentru produc\u021bia sub marc\u0103 privat\u0103.<\/p>\n

\u00cen condi\u021biile \u00een care negocierile sunt \u00een desf\u0103\u0219urare, Meltin Factory estimeaz\u0103 c\u0103 \u00ee\u0219i va exporta produsele \u00een cinci p\u00e2n\u0103 la opt \u021b\u0103ri anul viitor.<\/p>\n

De ce Moldova?<\/strong><\/h2>\n

Decizia Meltin Factory de a stabili produc\u021bia \u00een Republica Moldova a fost determinat\u0103 de o combina\u021bie de factori, inclusiv experien\u021ba anterioar\u0103 de afaceri a fondatorilor \u00een \u021bar\u0103, accesul la infrastructur\u0103 industrial\u0103 adecvat\u0103, un mediu de afaceri competitiv \u0219i poten\u021bialul agricol al Republicii Moldova.<\/p>\n

Pentru fondatori \u00eens\u0103, decizia dep\u0103\u0219e\u0219te avantajele opera\u021bionale ale desf\u0103\u0219ur\u0103rii unei afaceri \u00een \u021bar\u0103.<\/p>\n

\n

\u201eCred c\u0103 Moldova ofer\u0103 un mediu fiscal foarte atractiv, iar oamenii lucreaz\u0103 bine aici. Sunt \u00een Moldova de doi ani, dar simt de parc\u0103 a\u0219 fi aici de zece ani. M\u0103 simt cu adev\u0103rat binevenit. De asemenea, cred c\u0103 exist\u0103 foarte multe oportunit\u0103\u021bi de afaceri solide,\u201d<\/em> spune Kevin Wiessler.<\/p>\n<\/blockquote>\n

Compania are \u00een prezent aproape 40 de angaja\u021bi direc\u021bi, \u00een timp ce impactul economic mai larg al investi\u021biei a fost mai mare \u00eenc\u0103 de la \u00eenceput. \u00cenainte de demararea produc\u021biei, dezvoltarea fabricii a implicat juri\u0219ti, arhitec\u021bi, designeri, echipe de construc\u021bii \u0219i al\u021bi speciali\u0219ti locali.<\/p>\n

Potrivit companiei, aproximativ 100 de persoane au contribuit la proiect, direct sau prin servicii contractate, gener\u00e2nd activitate economic\u0103 pentru companiile locale \u0219i contribu\u021bii fiscale aferente la bugetul de stat al Republicii Moldova.<\/p>\n

Urm\u0103torul pas: mai multe materii prime din Moldova<\/strong><\/h2>\n

Unul dintre cele mai importante elemente ale strategiei pe termen lung a Meltin Factory este inten\u021bia de a integra mai multe materii prime de provenien\u021b\u0103 local\u0103 \u00een lan\u021bul s\u0103u de produc\u021bie.<\/p>\n

De\u0219i o parte dintre fructele utilizate \u00een produc\u021bie sunt \u00een prezent importate, Meltin Factory a \u00eenceput deja s\u0103 achizi\u021bioneze zmeur\u0103 cultivat\u0103 \u00een Republica Moldova.<\/p>\n

Pe termen mai lung, compania analizeaz\u0103 \u0219i posibilitatea de a investi \u00een propria planta\u021bie de zmeur\u0103.<\/p>\n

Obiectivul este integrarea \u00een Republica Moldova a unei p\u0103r\u021bi c\u00e2t mai mari din lan\u021bul valoric: cultivarea fructelor, procesarea \u0219i congelarea acestora, utilizarea materiei prime rezultate \u00een produsele v\u00e2ndute sub brandurile proprii ale Meltin Factory sau sub m\u0103rci private \u0219i, \u00een final, exportul produselor finite.<\/p>\n

\n

\u201ePentru a r\u0103m\u00e2ne competitivi \u0219i a p\u0103stra controlul asupra afacerii noastre, dorim s\u0103 integr\u0103m c\u00e2t mai multe etape ale procesului. Dac\u0103 ne putem cultiva propriile fructe, le putem procesa, transforma \u00een materie prim\u0103 congelat\u0103, utiliza \u00een produse sub propriul brand sau sub m\u0103rci private \u0219i apoi vinde produsul final, putem controla \u00eentregul lan\u021b de aprovizionare,\u201d<\/em> explic\u0103 cofondatorul.<\/p>\n<\/blockquote>\n

Un astfel de model ar putea oferi companiei un control mai mare asupra disponibilit\u0103\u021bii \u0219i costurilor materiilor prime, gener\u00e2nd \u00een acela\u0219i timp activitate economic\u0103 suplimentar\u0103 \u0219i locuri de munc\u0103 \u00een agricultur\u0103 \u0219i industria alimentar\u0103.<\/p>\n

Aceast\u0103 direc\u021bie este sus\u021binut\u0103 de baza agricol\u0103 a Republicii Moldova. \u00cen 2025, Republica Moldova a produs aproximativ 629,4 mii de tone de fructe, nuci \u0219i pomu\u0219oare, cu 6% mai mult dec\u00e2t \u00een anul precedent. Produc\u021bia vegetal\u0103 a reprezentat 74% din produc\u021bia agricol\u0103 total\u0103 a \u021b\u0103rii.<\/p>\n

Sectorul are, de asemenea, o prezen\u021b\u0103 important\u0103 \u00een exporturi. \u00cen 2025, legumele \u0219i fructele au reprezentat 11,4% din totalul exporturilor de m\u0103rfuri ale Republicii Moldova, iar 67,5% din totalul exporturilor moldovene\u0219ti de m\u0103rfuri au fost direc\u021bionate c\u0103tre Uniunea European\u0103. Exporturile totale de m\u0103rfuri au ajuns la aproximativ 3,78 miliarde USD.<\/p>\n

Doar \u00een 2025, Republica Moldova a exportat c\u0103tre Uniunea European\u0103 aproximativ 36,1 mii de tone de mere, 46,3 mii de tone de prune, 34,1 mii de tone de struguri de mas\u0103 \u0219i 3,1 mii de tone de cire\u0219e.<\/p>\n

Pentru industria alimentar\u0103, aceast\u0103 baz\u0103 agricol\u0103 creeaz\u0103 oportunit\u0103\u021bi de a trece de la exportul de materii prime la procesarea local\u0103 \u0219i dezvoltarea unor produse finite \u0219i branduri cu valoare ad\u0103ugat\u0103 mai mare.<\/p>\n

\"\"<\/p>\n

Agen\u021bia de Investi\u021bii \u2013 One Stop Shop pentru investitori<\/strong><\/h2>\n

Atragerea cu succes a Meltin Factory ca investitor \u00een Republica Moldova este rezultatul unei colabor\u0103ri str\u00e2nse dintre Agen\u021bia de Investi\u021bii \u0219i Camera de Comer\u021b \u0219i Industrie Moldo-Francez\u0103 (CCIFM).<\/p>\n

Prin eforturile comune desf\u0103\u0219urate \u00een procesul decizional al investitorului, cele dou\u0103 institu\u021bii au oferit \u00eendrumare adaptat\u0103 necesit\u0103\u021bilor companiei, au facilitat accesul la actorii relevan\u021bi din sectorul public \u0219i privat \u0219i au contribuit la integrarea eficient\u0103 a investitorului \u00een ecosistemul de afaceri din Republica Moldova.<\/p>\n

Pe parcursul procesului de dezvoltare a Meltin Factory, Agen\u021bia de Investi\u021bii a sprijinit compania \u00een identificarea solu\u021biilor pentru extinderea investi\u021biei \u0219i \u00een conectarea acesteia cu institu\u021biile \u0219i instrumentele relevante din ecosistemul de afaceri al Republicii Moldova.<\/p>\n

Agen\u021bia a oferit informa\u021bii \u0219i \u00eendrumare privind programele de sprijin disponibile pentru \u00eentreprinderile mici \u0219i mijlocii, a facilitat accesul la consultan\u021b\u0103 profesional\u0103 adaptat\u0103 necesit\u0103\u021bilor companiei, oferit\u0103 de Organiza\u021bia pentru Dezvoltarea Antreprenoriatului (ODA), \u0219i a conectat investitorul cu institu\u021bii financiare locale pentru analiza solu\u021biilor de finan\u021bare destinate extinderii companiei.<\/p>\n

Camera de Comer\u021b \u0219i Industrie Moldo-Francez\u0103 (CCIFM) a avut un rol complementar, valorific\u00e2nd re\u021beaua sa de companii franceze \u0219i moldovene\u0219ti, oferind informa\u021bii despre pia\u021b\u0103 \u0219i facilit\u00e2nd contactele ini\u021biale cu partenerii \u0219i autorit\u0103\u021bile locale.<\/p>\n

Acest efort comun a asigurat faptul c\u0103 Meltin Factory a beneficiat de sprijin complex \u0219i coordonat, de la primele etape de analiz\u0103 a investi\u021biei p\u00e2n\u0103 la lansarea opera\u021bional\u0103.<\/p>\n

Agen\u021bia de Investi\u021bii func\u021bioneaz\u0103 ca un One Stop Shop pentru investitori, oferind un punct unic de contact pentru companiile care analizeaz\u0103, lanseaz\u0103 sau extind investi\u021bii \u00een Republica Moldova.<\/p>\n

Serviciile sale includ informa\u021bii privind loca\u021biile pentru investi\u021bii, furnizorii \u0219i facilit\u0103\u021bile disponibile, coordonarea cu autorit\u0103\u021bile publice, facilitarea contactelor B2B \u0219i B2G \u0219i asisten\u021b\u0103 post-investi\u021bie.<\/p>\n

\n

\u201eMeltin Factory este un exemplu de investi\u021bie care creeaz\u0103 valoare la mai multe niveluri: capital investit \u00een produc\u021bie, locuri de munc\u0103, contracte pentru companiile locale \u0219i produse fabricate \u00een Moldova pentru pie\u021bele interna\u021bionale. Pentru noi, este important ca sprijinul acordat unui investitor s\u0103 nu se \u00eencheie odat\u0103 ce o companie intr\u0103 pe pia\u021b\u0103. Continu\u0103m s\u0103 lucr\u0103m cu investitorii atunci c\u00e2nd ace\u0219tia se extind, caut\u0103 finan\u021bare, identific\u0103 furnizori locali sau exploreaz\u0103 noi pie\u021be de export. Aceasta este esen\u021ba abord\u0103rii noastre de tip One Stop Shop \u2014 s\u0103 contribuim la transformarea unei inten\u021bii de investi\u021bie \u00eentr-un proiect opera\u021bional \u00eentr-un mod c\u00e2t mai eficient \u0219i s\u0103 sus\u021binem investi\u021bia pe m\u0103sur\u0103 ce aceasta continu\u0103 s\u0103 se dezvolte \u00een Moldova\u201d, spune Mihai Burunciuc, director adjunct al Agen\u021biei de Investi\u021bii<\/strong>.<\/em><\/p>\n<\/blockquote>\n

Pentru Republica Moldova, importan\u021ba unor astfel de investi\u021bii dep\u0103\u0219e\u0219te cre\u0219terea volumelor de produc\u021bie. Acestea creeaz\u0103 oportunitatea de a transforma poten\u021bialul agricol al \u021b\u0103rii \u00een produse finite dezvoltate \u0219i fabricate local, capabile s\u0103 concureze pe pie\u021bele interna\u021bionale de retail \u0219i distribu\u021bie.<\/p>\n

\"\"<\/p>\n

Articolul <span class=”badge-status” style=”background: #ff1813;”>FOTO<\/span>\u00a0De la lansare la extindere: Meltin Factory investe\u0219te peste 1 milion de EUR \u00een Moldova<\/a> apare prima dat\u0103 \u00een NordNews<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Meltin Factory, produc\u0103tor de gust\u0103ri congelate pe baz\u0103 de fructe, \u00ee\u0219i extinde activitatea \u00een Republica Moldova. P\u00e2n\u0103 \u00een prezent, compania a investit aproape 800.000 EUR […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3738","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFOTO\u00a0De la lansare la extindere: Meltin Factory investe\u0219te peste 1 milion de EUR \u00een Moldova - Canal Regional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canalregionaltv.md\/?p=3738\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOTO\u00a0De la lansare la extindere: Meltin Factory investe\u0219te peste 1 milion de EUR \u00een Moldova - Canal Regional\" \/>\n<meta property=\"og:description\" content=\"Meltin Factory, produc\u0103tor de gust\u0103ri congelate pe baz\u0103 de fructe, \u00ee\u0219i extinde activitatea \u00een Republica Moldova. 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